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Cookie Policy

Like many websites, the Historic Scotland Shop website use small files called cookies to help provide the best possible online experience for you.

This page will tell you what cookies are and what they do, how we use them and how you can control your cookie preferences. 

What are cookies?

Cookies can be either "persistent" or "session" based.

Persistent cookies continue to exist after you finish your website visit. They are eventually deleted, often after 6 months or longer. They are used to help the Service recognise when you return to the site; these cookies will remember key information about you, such as your site preferences.

Session cookies are deleted automatically soon after you finish your website visit, usually within 30 minutes. They are used to help the Service remember the status of your current visit, for example, a session ID might be stored to ensure you remain logged in.

You can remove cookies from your device at any time, and your device will automatically delete expired cookies.

First-party cookies entail a small text file that is stored on your computer when you visit a specific domain (website) and which cannot be shared with others. These cookies are set directly by the Service and only the Service can read them.

Cookies that do not originate from the Service are called ‘Third Party’ cookies.

Such cookies are set by other digital services and are accessible by those services only. For example, if a webpage contains an embedded YouTube video, YouTube will set its own cookies to enable the video to work properly.

Some cookies are set by services for advertising purposes. For example, an advertising platform may set a cookie that recognises the online journey a user has taken across different websites. The advertising partner may set or read the cookies on other websites/services and link the users’ activity on this Service. Third-party cookies are not set by the Service itself.

How we use cookies

We categorise cookies based on how they are used; this section will help you make broad choices about which cookies you set.

Essential cookies

These cookies let you use all the different yet essential parts of the Service. Without them, the Service cannot be provided.  Therefore, they are sometimes called “strictly necessary” cookies.

For example, we use essential cookies to:

    • remember your preferences (for example, whether you have given your consent for cookies to be set)
    • remember security settings that affect access to certain content, for example, whether you are logged in, or for enabling consistent access to our web servers.
    • enable certain essential services you need, such as a shopping cart


Functional cookies

These cookies are used to provide functionality. For example, we use functional cookies to:

    • enable embedded videos
    • remember that you have visited the website before so that messages for new visitors are not repeated to you
    • remember certain preferences such as language or text size.


Performance cookies

These cookies help us ensure the website is working properly and they highlight when we need to fix issues or improve experiences.

While we do not collect data directly about each user’s age, gender, or interests, we use Google Signals to receive anonymised data that groups and summarises information about the users who visit our Services. This includes the categorisation of users’ ages, genders, and interests, which provides more context to our performance data.

Any performance cookies we use only collects anonymised data to protect your identity, so we cannot identify any individuals from this data. We do not collect any data on sex, political or religious beliefs, nationality, or postcodes through cookies.

You can manage what data Google stores about you, and whether it can collect or share that data at

Personalised ad cookies

We use personalised ad cookies to understand your interests and show you relevant adverts based on your browsing habits.

We work with third-party advertising networks to display adverts (ads) for the products and services we offer. The personalised ad cookies we collect for the Service are outlined below under ‘The cookies we set’ and within the cookie banner. You can choose to accept or reject these cookies by indicating your preference at the bottom of this page or within the banner.

These advertising networks may also be able to track your browsing across different websites. Giving or declining your consent for personalised ads does not change the online advertising you will see in general. It will only determine whether you will view the personalised ads our advertising networks present to you following your use of this Service.

The marketing and remarketing cookie services we use are managed by third parties. Find below the privacy policies for the third-party cookie providers we use for the Historic Scotland Shop.

  • Google Adwords allows conversion tracking, optimisation and remarketing.
  • Google DoubleClick allows conversion tracking, and optimisation.
  • Facebook pixel allows conversion tracking, optimisation, and remarketing.
  • Media iQ pixel allows the display of adverts which are relevant to you and your interests.

    Manage your cookie settings

    On the Historic Scotland Shop website, we only use performance and marketing cookies after you have given your consent. If you don’t give your permission, we will only use basic, essential cookies.

    You can also control your cookies in your web browser settings. Find out more about cookies, including how to manage and delete them, please use the following links:

    To quickly manage third party cookies generated by advertisers, visit Your Online Choices.

    We aren’t responsible for the information or the setting of cookies on these external websites.

    Functionality preferences: These cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

    Performance preferences: Performance cookies are used to measure the performance of our website and make improvements. Your personal data is not identified.

    Set your personalised ads preferences: We work with advertising partners to show you ads for our products and services across the web. You can choose whether we collect and share that data with our partners.

    Unclassified cookies

    Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.